Stop Letting Feelings Price Your Home: What I Won’t Do as Your Agent

Let’s get real: the market doesn’t care about your feelings and neither should your agent when it comes to pricing your home. My goal is simple: get your home SOLD. Here’s what I won’t do to make that happen:

1️⃣ I won’t price your home based on what you “need”

The market doesn’t care what you hope to get. Value is what a buyer is willing to pay, plain and simple. No enabling financial daydreams here.

2️⃣ I won’t rely on Zillow or automated estimates

That AI nonsense doesn’t know your gorgeous kitchen, your updated bathroom, or even your neighbor’s cat situation. Zillow is a marketing tool, not a pricing tool.

3️⃣ I won’t lock in a price at the listing appointment

Markets move fast. I provide a pricing range and revisit it with fresh data before we go live. Accuracy beats comfort every time.

4️⃣ I won’t price by square footage alone

A 1,100 sq ft home can feel like 2,000—and a 2,000 sq ft townhouse can feel tiny. Layout, condition, and wow factor matter more than just math.

5️⃣ I won’t “test the market” with inflated pricing

Overpricing may feel safe, but it only drags out your days on market and leads to disappointment. Strategy beats guessing every time.

6️⃣ I won’t skip research because I’m busy

I dig into comps, call listing agents, analyze trends, and factor in seasonality. Details = results.

7️⃣ I won’t make pricing decisions alone

I lean on my team of top producers to validate strategies, especially for unique properties. Multiple perspectives mean smarter pricing.

💥 The bottom line: 50% of listings get price reductions. That means most agents either misprice or avoid tough conversations. I do neither.

Your home will sell for what the market says it’s worth—not what you hope it’s worth. My job? Position it right from day one for maximum activity, multiple offers, and a smooth close.

Agents: stop being order-takers.

Sellers: find someone who cares more about your outcome than your feelings.

If you’re ready to price your home right the first time and get it SOLD, let’s talk today.

Call me at +1 480-298-5551 for a free consultation.